Potato

A light, fun recipe app for home cooks—meal planning, a cooking assistant, and a personal cookbook built around a familiar, friendly brand.

Overview

Potato started as a small seed with ambitions to grow into something substantial.

In spring 2025, a friend and I spent about two months working in person in Italy to build an app that delivers great recipes and, at its heart, a real cooking assistant.

We combined our skills into a solid recipe-app system—roughly 70–80% built in code, with more to ship before launch. Built without AI.

Design identity

A potato is a familiar ingredient in most cuisines—why not build a brand around it?

Reference

Recipes organised by national cuisines—a simple way to help users browse what they want to cook.

Main features

Recipes

Categories, ingredients, and instructions presented in a fun, approachable tone.

Meal planner

Plan cooking time with reminders and shopping lists so nothing gets forgotten.

Cooking assistant

An interactive flow that orders and times tasks so users can follow along step by step.

Cookbook

Journal and store recipes—create your own and share with the community when ready.

Main screens

Five areas in the main navigation: Planner · Search · Cook · Cookbook · Tools

Colour modes

Let users customise colours for personality and a more pleasant daily experience.

Recipe screen

Content grouped into three sections: Ingredients · Instructions · Let's cook

Meal planner

A flagship feature—plans, shopping lists, custom recipes, reminders, printing, and more behind a simple surface.

Cooking assistant

A signature feature: break cooking into clear, timed steps that are easy to follow.

Next steps

Project in progress

We're still actively building Potato. Designs will be revisited and refined as we push to make the experience even more straightforward.